TAMPA, Fla. – Feb. 9, 2017 – Senior marketing agency executive Laura Desmond has been named to Syniverse’s Board of Directors. In joining the Syniverse Board, Desmond brings extensive experience in the media and advertising industry with a 30-year career that includes serving as CEO of Publicis Groupe’s Starcom MediaVest Group.
“Laura will be pivotal in helping further guide the global growth and development of Syniverse across a number of new markets,” said James Attwood, Chairman of the Syniverse Board of Directors. “Her unparalleled leadership and experience in helping oversee the marketing and media strategy of some of the world’s biggest brands will offer crucial insight for our strategy and decision making.”
Well known in the media industry, Desmond became one of the youngest CEOs to lead a global marketing services company when she was named to that role for Starcom MediaVest Group in 2008. In addition to overseeing a staff of over 6,000-plus members in more than 100 offices, she more than doubled the size of the Starcom MediaVest Group network while partnering on the marketing and communication strategies for a number of leading global brands.
“I’m honored and excited to join the Syniverse Board,” said Desmond. “Mobile is at the intersection of some of the most important changes taking place in technology and business today, and Syniverse is strategically positioned to play a critical role in advancing the use of mobile on both a corporate level and a consumer level.”
As the world’s most connected company, Syniverse helps mobile operators and businesses manage and secure their mobile and network communications, driving better engagements and business outcomes. For over 30 years, Syniverse has been the trusted spine of mobile communications by delivering the industry-leading innovations in software and services that now connect more than 7 billion devices globally and process over $35 billion in mobile transactions each year. Syniverse is headquartered in Tampa, Florida, with global offices in Asia Pacific, Africa, Europe, Latin America and the Middle East. For more information, subscribe to the Syniverse blog and follow the company on Twitter, LinkedIn and Facebook.